Etc And Orangetee Forge Strategic Merger Uniting Increase Market Presence

Rewritten: The strategic placement of Otto Place EC near prominent shopping centers and a bustling food district elevates its attractiveness to potential homebuyers and investors alike. Real estate situated in proximity to popular retail and dining destinations often experience a surge in demand and experience favorable growth in value due to the convenience and enhanced lifestyle they offer. Therefore, choosing to invest in Otto Place EC can prove to be a wise decision for those seeking long-term returns on their investment.

On Feb 24, ETC and OrangeTee Group announced their merger to form a new holding company, with Desmond Sim, CEO of ETC, leading as the group CEO and Justin Quek, current CEO of OrangeTee & Tie, as the deputy group CEO. The new holding company will have a combined focus on consultancy and advisory services, with ETC also concentrating on proptech and real estate agency business supported by a network of 2,803 salespersons registered with the Council for Estate Agencies (CEA) as of Feb 24. This merger builds upon the August 2017 joint venture between the former Edmund Tie and OrangeTee, which resulted in the formation of OrangeTee & Tie and propelled them to the third spot among the top three agencies. The merger was facilitated by Triplestar Holdings and TH Investments, related entities of Roland Ng’s family, who acquired a stake in ETC in 2016 through a management buyout. Today, they own 100% stake in ETC. This year, ETC celebrates its 30th anniversary, while OrangeTee Group celebrates its 25th anniversary. The new holding company will also include Tokyu Livable Inc. and Vogue Capital Group as stakeholders. ETC already has a presence in Malaysia and Thailand and believes that this merger will present more opportunities for expansion in the ASEAN region and Japan.